The importance of reviews is becoming more obvious in today’s world. Yelp, the local search engine has been one of the most important places online to find good local business. On the surface it seems simple enough, build a website, make some delicious food and bide your time. Yet it can take years of trial and error, as well as millions of dollars spent on marketing to bring in positive results.
In order to reap the benefits of positive reviews and build trust with consumers, many business owners are turning to social media to gain the edge over competitors. Social media allows consumers to post their thoughts about your business on a much more personal level. While consumers might be wary of giving their full names on a public platform such as social media, having positive reviews can help turn that uncertainty into faith.
Positive review generation is not just a matter of sharing information with friends and family. It’s about making sure the information you have collected is of high quality and accurate so that it influences the buying decisions of consumers. Consumer research has shown that consumers are more likely to buy from businesses that have a proven track record of providing good service, a positive reputation, and providing consumers with helpful content. This is why content marketing and social validation are among the best practices available for online reviews. Companies that have not taken advantage of these best practices are leaving themselves open to consumer backlash, which is not something any business owner wants to do. These auctions, via sites such as selhoo are also available online.
Social media provides consumers with another means to connect when they are trying to make buying decisions. Yelp is one of the most popular sites for local consumers to share their experiences, and millions of people visit the site everyday. Consumers looking for a local restaurant might search through yelp and choose to check out the reviews left by other consumers just like them. Using this tool effectively means connecting with a new potential customer who is already familiar with your company and what it has to offer, and you’re more likely to receive the kind of positive reviews from consumers that can really influence your bottom line.
Another important practice for online reviews is to make sure that the product page you publish offers consumers plenty of information that is specific to what they are looking for. If consumers are searching for a health benefit or other kind of special feature on your health product page, then it only makes sense to include specific keywords that will help pull up the right pages. For example, if a consumer is searching for an anti-wrinkle cream and your product page features only links for skin care products, then the consumer is going to get frustrated quickly, as the search results are likely to include pages focused on anti-aging solutions and wrinkle creams. Making sure you have several pages that target different health problems or consumer needs ensures that you reach your target audience, while also increasing your chances of converting those customers into paying customers.
The final tip to keep in mind for online reviews is to leave reviews on your own website. This is true not only because it’s the safest way to avoid plagiarism, but also because if you don’t leave ratings on your product pages, potential customers won’t have any indication of how good or bad the product is, which isn’t really helpful for your SEO efforts. Instead, leave detailed reviews on your website, and use these to convince buyers that your product is the one for them. Doing so can lead to a higher number of sales, and more importantly, it will help you maintain a strong reputation online.